REESE'S and Lindsey Vonn: Do Summer Like a Winter OlympianAccording to Ad Age, with a 2015 U.S. advertising spend of $637 million, this will be REESE'S first live action TV spot in more than a decade.
Tallahassee, Florida: Wed, 6/29/16 - 10:26am View comments
Rated as America's best female Alpine skier ever, Lindsey Vonn won the Oympic Gold Medal during the 2010 Winter Olympics.
Then last September when asked about her favorite frozen yogurt, Vonn stated the following in Bon Appetit:
"I like chocolate-vanilla swirl, cake batter, or red velvet—and I always have Reese's Pieces and some M&M's on top."
Now Olympic Gold Medalist Lindsey Vonn is being featured in the following REESE'S advertising campaign:
Do Summer Like a Winter Olympian
According to Ad Age, with a 2015 U.S. advertising spend of $637 million, this will be REESE'S first live action TV spot in more than a decade.
Furthermore, on behalf of REESE'S during the Rio 2016 Summer Olympic Games, Ms. Vonn will provide commentary on certain competitions, conduct polls and respond to fans on social media.
