Reese's ranked 2nd most desirable brand in the United States
"Brand Desire is an index made up of how users think, feel and act towards brands."
New York City: Mon, 1/12/15 - 1:49pm View comments
Update 1/21/2015 - Investor's Business Daily
H.B. Reese Made A Sweet Business Out Of Quality Candy
While researching another subject matter, I came across a most desirable brands report by the marketing strategy consultant, Clear M&C Saatchi:
Brand Desire 2013 by Clear
Imagine my surprise to learn that Reese's, invented and founded by my grandfather H.B. Reese, is ranked as the #2 most desirable brand in the United States.
Source: Clear M&C Saatchi
Clear adds more color to the above brand ranking with their website:
BDI stands for Brand Desire Index.
"Brand Desire is an index made up of how users think, feel and act towards brands.
"The more a brand achieves recognition (think), provokes emotion (feel), and motivates action (act), the more desirable it is."
Related documents:
Brand Desire 2013 by Clear
The world's largest study into what creates desire for brands
Reese's Peanut Butter Cups: The Untold Story
Related story:
H.B. Reese Made A Sweet Business Out Of Quality Candy
