1958 H. B. Reese Candy Company Letterhead
Case file

BRAD REESE

Protecting REESE’S brand integrity by documenting REESE'S ingredient drift and exposing Hershey’s governance failure .
REESE'S ingredient integrity is a board‑level responsibility.
Executive Summary

Open Letter to the Trustees of Hershey's controlling shareholder

Open Letter to The Hershey Company

Hershey altered REESE’S formula.

They did not disclose it.

They have not corrected it.

They have not answered for it.

This site documents the drift in REESE'S ingredients, the silence and the consequences.

Vintage 1933 H. B. Reese Candy Company advertisement featuring Mr. and Mrs. H. B. Reese and their fourteen children

Vintage 1933 REESE'S Advertisement

Findings of Fact

Finding 1: REESE'S ingredient drift occurred.

Finding 2: REESE'S brand trust was compromised.

Finding 3: Hershey adopted a strategy of avoidance.

Finding 4: REESE'S ingredient integrity is a Hershey governance issue.

Vintage 1957 Opening Day of the new H. B. Reese Candy Company Plant, Hershey, PA

Vintage 1957 Opening Day of the new H. B. Reese Candy Company Plant, Hershey, PA

Media Coverage

External reporting, analysis and commentary documenting REESE'S ingredient drift.

Hershey will return to classic chocolate recipes in some products by 2027

Podcasts & Video

Independent creators and journalists covering the REESE’S ingredient drift story.

Will Reeve of Good Morning Amwerica featured Brad Reese

Jimmy Donaldson (MrBeast) taste tests
Feastables Peanut Butter Cups
with Brad Reese
13,584,046 views, 517,000 likes
and 5,223 comments

The Late Show with Stephen Colbert
featured Brad Reese
at the 9:25 minute time mark
3,176,679 views, 97,000 likes
and 6,036 comments

Label Library

Side‑by‑side comparisons of REESE’S labels over time.

Non‑Response Tracker

Documenting Hershey’s silence in the face of public concern.