1958 H. B. Reese Candy Company Letterhead
Case file

BRAD REESE

Protecting REESE’S brand integrity by documenting REESE'S ingredient drift and exposing Hershey’s governance failure .
REESE'S ingredient integrity is a board‑level responsibility.
Executive Summary

Open Letter to The Hershey Company

Hershey altered REESE’S formula.

They did not disclose it.

They have not corrected it.

They have not answered for it.

This site documents the drift in REESE'S ingredients, the silence and the consequences.

Vintage 1933 H. B. Reese Candy Company advertisement featuring Mr. and Mrs. H. B. Reese and their fourteen children

Vintage 1933 REESE'S Advertisement

Findings of Fact

Finding 1: REESE'S ingredient drift occurred.

Finding 2: REESE'S brand trust was compromised.

Finding 3: Hershey adopted a strategy of avoidance.

Finding 4: REESE'S ingredient integrity is a Hershey governance issue.

Vintage 1957 Opening Day of the new H. B. Reese Candy Company Plant, Hershey, PA

Vintage 1957 Opening Day of the new H. B. Reese Candy Company Plant, Hershey, PA

Media Coverage

External reporting, analysis and commentary documenting REESE'S ingredient drift.

He’s Reese’s Biggest Advocate—and Hershey’s Biggest Headache

New York Times: Some Reese’s Treats Drop the Milk Chocolate. Mr. Reese Disapproves

Financial Times: Can Reese’s have too many pieces? The line-extension conundrum

CocoaRadar News Desk: Brad Reese vs Hershey: This Time it’s Personal

Podcasts & Video
Label Library

Side‑by‑side comparisons of REESE’S labels over time.

Non‑Response Tracker

Documenting Hershey’s silence in the face of public concern.