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REESE'S Peanut Butter Cups sold in the United Kingdom should be covered with Cadbury Dairy Milk

Now imagine doing this on a country by country basis using a particular country's most popular chocolate brand as the "chocolate covering" of REESE'S Peanut Butter Cups.

Tallahassee, Florida:   Tue, 6/21/16 - 11:59pm    View comments
 

Harry B. Reese
 

REESE'SCadburyAs the following REESE'S Peanut Butter Cups display demonstrates, Harry B. Reese knew how to geniusly market and promote the "chocolate covering" of his peanut butter cups:
 

"Covered with HERSHEY'S Milk Chocolate Especially Blended"
 

Covered with HERSHEY'S Milk Chocolate Especially Blended
 

REESE'S Peanut Butter Cups could dominate the British candy market by marketing and promoting the following "chocolate covering" of its peanut butter cups:
 

Covered with Cadbury Dairy Milk Especially Blended
 

Now imagine doing this on a country by country basis using a particular country's most popular chocolate brand as the "chocolate covering" of REESE'S Peanut Butter Cups.
 

Related document:

The H.B. Reese Candy Company Story
 


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